European Marketing ConfederationEMC Menu
  1. Tag: innovation

  1. The rise of the ‘copycat’ marketer

    The term ‘marketing’ is a derivation of the Latin word, mercatus, meaning market-place or merchant, and it first appeared in dictionaries in the sixteenth century referring to the process of buying and selling at a market.   So, it’s safe to say that the art of marketing has been around for quite some time! During…