European Marketer of the Year 2025 Finalists Announced!
11 Mar 2025

The European Marketing Confederation (EMC) is delighted to announce the finalists for the European Marketer of the Year Award 2025. Eight of Europe’s top strategic marketers have qualified for this prestigious award.

Each year, most European countries recognize their National Marketing Champion. The EMC now seeks to identify the best among these champions through a formal competition to crown the European Marketer of the Year 2025. All marketing associations across Europe were invited to nominate their National Marketing Champion, and the first phase of the selection process has now concluded, revealing the final candidates.

A professional jury will interview these shortlisted candidates and select the ultimate winner. The European Marketer of the Year 2025 will be crowned on May 22nd in Dublin, during the MII Award ceremony.

As national champions, the finalists have already proven their excellence in their respective countries, making their nomination for the European Marketer of the Year a significant honor. This award is proudly supported by twelve leading marketing associations across Europe, ensuring that only the best of the best compete for this prestigious recognition.

The Finalists

 

The finalists 2025 in random order are:

 

·        Saskia von Moos            Intelligentfood Schweiz AG          (Switzerland)

·        Zsófia Bánhegyi              Szerencsejáték Zrt                         (Hungary)

·        Helena Gouveia              IKEA Sweden                                   (Sweden)

·        Günter Thumser             ÖAMTC                                             (Austria)

·        Ąžuolas Zubkonis           Swedbank                                       (Lithuania)

·        Brenda Smith                  AS Watson Group                          (Netherlands)

·        Giuseppe Fiordispina     SEAT Deutschland GmbH            (Germany)

·        Rafael Fernández            Telefónica. S.A.                              (Spain)

          de Alarcón                       

EMC is proud to recognise these outstanding marketers who have demonstrated exceptional strategic management skills, driving results and building sustainable businesses across the region and globally.  Professional marketers bring a strategic, customer-centric approach that translates into sustainable competitive advantage in the market.  This shortlist represents the very best of marketing professionalism in Europe and serves as an inspiration for the next generation of business and marketing graduates as they embark on their careers.