The European Marketing Confederation (EMC) is pleased to announce that the leading association for Finnish marketers MARK, is joining Europe’s cohesive network of national marketing associations.

BIGGEST CMO RESEARCH IN EUROPE SAYS: CMO’s are not that satisfied on the progress of their customer centricity. Due to AI there is an increasing focus on sales and performance marketing. Companies are searching for proper usage of AI and there is a big gap in knowledge compared to the pace of technology. Conclusion: AI is no silver bullet.

The European Marketing Confederation (EMC) is pleased to announce that the Belgian Marketing Association (BAM), is joining Europe’s cohesive network of national marketing associations.