The European Marketing Confederation announced Laurence Herbert, Chief Marketing Officer, Puratos as the winner of the European Marketer of the Year 2026. Herbert, who hails from Belgium, was crowned at the award ceremony held in Vilnius, Lithuania, on April 23rd.

The European Marketing Confederation (EMC) is delighted to announce the finalists for the European Marketer of the Year Award 2026. Ten of Europe’s top strategic marketers have qualified for this prestigious award.

The European Marketing Confederation (EMC) is pleased to announce that the leading association for Finnish marketers MARK, is joining Europe’s cohesive network of national marketing associations.

BIGGEST CMO RESEARCH IN EUROPE SAYS: CMO’s are not that satisfied on the progress of their customer centricity. Due to AI there is an increasing focus on sales and performance marketing. Companies are searching for proper usage of AI and there is a big gap in knowledge compared to the pace of technology. Conclusion: AI is no silver bullet.