Saskia von Moos is the Head of Marketing and Product Innovation at Intelligentfood Schweiz AG, bringing over twelve years of experience to the role. Recognized as a visionary in marketing, she was honored as Switzerland’s CMO of the Year in 2024. As the driving force behind the meteoric rise of “El Tony Mate,” Saskia and her dedicated team have reshaped the fast-moving consumer goods (FMCG) sector, building a beloved brand that deeply resonates with its audience. Among her many achievements, she has also led the brand to win “Brand of the Year” twice in consecutive years.

Zsófia Bánhegyi is a leading figure in Hungary’s marketing landscape, with 24 years of experience in marketing and communications at top multinational and Hungarian corporations. A senior executive for 15 years, she currently serves as Chief Commercial Officer at Szerencsejáték Zrt., overseeing the country’s largest retail network and a customer base of five million. Named Hungary’s CMO of the Year in 2024, she has played a pivotal role in shaping the industry, including leading the creation of the Marketing Trendbook with 147 colleagues over nearly 10 months. Recognized as one of the “Brand Heavies” by SBC Magazine, Zsófia is a driving force in marketing innovation and industry leadership.

Helena is passionate about marketing and communication, with over 18 years of experience. In her current role as Country Marketing Manager at IKEA Sweden, she has had the opportunity to contribute to society through various projects. Her impact spans sustainability initiatives, affordable furniture solutions, global job creation, support for local charities, and innovative educational programs. In recognition of her contributions, she was honored as the 2024 Marketing Manager B2C in Sweden.

Thumser has over 20 years of experience in various leadership roles, including serving as President of Henkel Central Eastern Europe from 2005 to fall 2017. Since 2017, he has been the Managing Director of the Austrian Branded Goods Association (ÖAMTC), dedicated to addressing the mobility needs of Austrian citizens. Among his major accomplishments, he was named "Manager of the Year" in 2016 by the Vienna University of Economics and Business and received Vienna’s Golden Medal of Honor in 2018. On September 4, 2024, he was honored with the prestigious Marketing Leader of the Year Award for Lifetime Achievement for the fifth time, an accolade presented by INTERNET WORLD Austria in collaboration with the Marketing Club Austria.

Zubkonis has over 15 years of experience in various leadership roles. Since 2017, he has served as Head of the Sales and Marketing Department at Swedbank Lietuvoje. In recognition of his achievements, he was awarded the CMO of the Year 2024 title at an event organized by the Lithuanian Marketing Association (LiMA) for the tenth time. Under his leadership, Swedbank introduced the Financial Health Index and launched the Small Business Academy, a mentorship program designed to help small businesses grow by facilitating experience-sharing with large and mid-sized enterprises. He firmly believes that knowledge exchange and empowerment are the key elements of a successful marketing team.

Smith has been the Director of Marketing & Customer Experience at AS Watson Group, the world’s largest international health and beauty retailer, since 2018. In addition to this role, she serves as a board member of the BVA (Dutch Advertisers’ Association) and a leader in the EFFIE steering group, where she advocates for best practices and actively shares her expertise.

In 2024, Brenda was honored as Adformatie CMO of the Year 2024. One of her most notable contributions has been leading the transformational evolution of Kruidvat’s brand. Her efforts have not only strengthened Kruidvat’s marketing strategy but have also set new industry standards in data-driven, customer-centric marketing.

Fiordispina has been Marketing Director at SEAT Deutschland GmbH since August 2018. His track record includes repositioning the SEAT brand in Germany and leading the groundbreaking launch of the CUPRA brand in the market. In 2022, CUPRA received the German Brand Award in the category "Excellence in Brand Strategy and Creation" and was honored with a Gold Effie in 2024 in the "Marketing Data & Technology" category for an innovative, data-driven campaign.

Giuseppe is also a member of the CMO Council DACH and has served as a jury member for the Deutscher Digital Award (DDA) and Effie Germany in 2023 and 2024. He is currently the jury chairman for Effie Germany 2025. In addition, he is a frequent speaker and panelist at leading European marketing events and platforms, including the OMR24 (Online Marketing Rockstars) Festival and DMEXCO (Digital Marketing Expo & Conference).

Fernández de Alarcón has over 25 years of experience and is currently the Brand, Sponsorship, and Media Director at Telefónica. He has been appointed jury chairman for the 2024 Eficacia Award, the most prestigious professional recognition in advertising in Spain. In addition, his exceptional leadership skills contributed to his team winning the Best Marketing Team Award in 2024.

Rafael is ranked second in the "Top 235 Most Influential Marketing Directors in Spain on LinkedIn 2024." Among his major achievements is repositioning Telefónica as a leading brand in Spain through an impactful brand strategy and digital transformation. Additionally, he is an active lecturer and a guest speaker on business television and various webinars in his country.