European Marketing Agenda 2025 Webinar Recap
14 Feb 2025

Over 900 participants joined the European Marketing Agenda 2025 webinar. We had an insightful discussion on the future of marketing and unveiled key findings from our annual study– and what a success it was!

Key Takeaways

The European Marketing Agenda 2025 Webinar, held on February 4, 2025, was EMC’s most successful edition, with over 900 participants. The discussion was based on insights from 1,698 European leaders and a broader community of 100,000 marketing professionals.

  • AI in Marketing: AI has become the top priority for organizations in 2025, two years ago, it wasn’t even in the top 3! However, readiness remains a key concern (back to basics).
  • Balancing AI and Human Creativity: While AI is a powerful tool, human creativity remains irreplaceable. Marketers need to understand AI’s value to use it effectively and strategically aiming for digital transformation.
  • Experimentation and Innovation: 98% of companies mentioned there is a “Need to Enhance Skills”. Therefore, organizations should embrace a "learning by doing" culture and adopt a growth mindset that embraces calculated risks and continuous experimentation to drive long-term success.
European Marketing Agenda 2025 Webinar

The EMA 2025 research generated overwhelming feedback, underscoring a pressing need for deeper understanding and practical tools across a broad spectrum of marketing topics. CMOs expressed a strong demand for well-analyzed content that empowers them to drive success within their unique industry segments and organizational structures.

 

The European Marketing Agenda 2025 webinar, once again provided a platform for invaluable insights and fresh discussions on emerging challenges and opportunities. It explored the increasingly AI-driven marketing landscape, shedding light on the complexities of data-driven customer interactions and the evolving dynamics of marketing and sales in today's fast-changing world.

Key Questions Discussed

What should  CMOs avoid in 2025?

  • Don’t adopt AI just to follow a trend— Avoid being a "fool with a tool" instead ensure it solves real problems.
  • Avoid jumping into full AI technology without prior ensuring there are enough budget and SKA available to manage it.

 How can organizations embrace failure as a learning opportunity?

  • Foster a corporate culture that supports openness and vulnerability.
  • Encouraging learning by doing to enhance adoption and effectiveness.
  • Look for internal know-how (AI ambassador) and encourage them to experiment with an agile approach.
  • Invest in a Digital Assistance Team that can enable consultants by providing internal education on AI and digital strategies.

What important skills should a CMO need to stay ahead?

  •  Hard skills: Strategic Understanding of AI: Know the internal functions of AI—where, what, and how to implement it effectively.
  •  Soft skills: Functional leadership and collaboration, cross-team communication, and great storytelling to drive engagement and positive influence.

What makes a project successful?

  • Depending on the scope of the project, look for the right KSA in the team, otherwise expand your search outside.
  • Focus on your main objectives and have the ability for a certain level of tolerance with clear prioritization.
  • Rely on your Digital Assistance Team for excelling processes.

 

How to connect the dots with data?

  • Ensure semi/full integrations between systems and gather data in the right format to effectively test and implement new technologies.
  • Use AI with a strategic perspective to create a holistic Customer Journey Roadmap.

A huge thank you to our fantastic panelists: John Oakley, Justin Ablett, Adam Mero, Vytautas Romeika—and our outstanding host, Dr. Ralf Strauss! 

We’re proud to contribute to the marketing field and support organizations globally in staying ahead of the curve.

European Marketing Agenda 2025 webinar video