The European Marketing Agenda 2025 survey attracted a record number of responses. An unprecedented 1,698 CMOs, in addition to Head of Marketing, Vice President of Marketing, and Head of Online Marketing from diverse industries and company sizes participated, marking a significant milestone in the initiative's five-year journey. This surge in engagement underscores the European marketing community’s hunger for robust strategies, innovative concepts, and actionable best practices in marketing and sales.

Since its inception in 2019, the European Marketing Agenda has evolved into an independent research beacon, navigating the sea of unsubstantiated content to deliver high-quality, expert-driven insights. This year’s participation numbers confirm the agenda’s relevance and resonance with professionals seeking reliable guidance amidst ever-evolving market dynamics.

The research survey elicited overwhelming feedback, reaffirming a pressing need for deeper understanding and practical tools across a broad spectrum of marketing topics. CMOs highlighted their appetite for well-analyzed content that empowers them to drive success within their unique industry segments and organizational scales.

EMC extends its sincere gratitude to its members and all the participants for their valuable time, insightful contributions, and thoughtful suggestions. Their input not only shapes the content of the report but also serves as a powerful source of inspiration and a springboard for future collaboration. As the organizers highlighted, the collective "brain power" contributed has provided a solid foundation for impactful discussions and practical outcomes.