The European Marketing Confederation (EMC) has established May 27th as the International Marketing Day, an annual celebration dedicated to recognizing the pivotal role marketing plays in business and society. This day aims to foster pride in the marketing profession and encourage global marketing communities to partake in various celebratory initiatives. A highlight of the event is the presentation of the prestigious Lifetime Achievement Award for Marketing, honoring outstanding contributions to the field.

Celebrating change in marketing

The marketing landscape is undergoing profound transformations, driven by a quest for individuality and originality.

“To thrive in an evolving business environment, organizations must prioritize understanding and addressing the specific needs, desires, and preferences of their customers. By leveraging data and AI, businesses can offer tailor-made solutions that cater to individual requirements. This approach challenges companies to view each customer as an independent market segment, delivering personalized marketing and service solutions,” says Ralf Strauss, Chairman of the Board of the European Marketing Confederation.

Modern marketing content should be personalized, contextually relevant, and strategically targeted. In this way, the individual becomes the “gravitational center of an individual universe,” with content orbiting and reaching them at the right time.

“This strategy encompasses all aspects of marketing, from processes and organization to data utilization and MarTech applications. The demand for orientation, high-quality content, and the exchange of best practices and real-life experiences is at an all-time high across various countries and industries. Today's consumers seek to differentiate themselves by adopting unique personal brands, moving away from the conventional 'average Joe' identity. This trend necessitates that products and services become hyper-individualized, from custom-designed clothing like Spreadshirt to exclusive experiences like Le Diner en Blanc. The future of marketing lies in creating 'me-products' and 'me-moments,' making personalization the key unique selling point,” adds Ralf Strauss.

Lifetime Achievement Award for Marketing

To recognize outstanding contributions in marketing field, the EMC presents the Lifetime Achievement Award for Marketing annually on this day.

“We are delighted to have many marketing professionals around the world whose expertise, knowledge, and dedication are driving the industry forward,” says Alvydė Palaimaitė, Vice-president of the European Marketing Confederation and Director of the Lithuanian Marketing Association.

The winner of the Lifetime Achievement Award for Marketing will be announced at a ceremony on May 27th in Vilnius, Lithuania, with celebrations planned across various European countries.

Calling all to celebrate International Day of Marketing

"International Day of Marketing is a testament to the creativity, innovation, and impact that marketers bring to the world. It's a day to celebrate our achievements, share our stories, and inspire the next generation of marketing professionals," says Martin Huisman, COO of the European Marketing Confederation.

The EMC encourages the international marketing community to engage in activities ranging from sharing personal stories about marketing on social media to creating national events, organizing formal and informal events in your companies, departments, and teams, developing other educational initiatives, and spreading the word about International Day of Marketing.

For more information on International Day of Marketing, including logos and key visuals, please visit https://internationaldayofmarketing.com/

Join the Celebration

The EMC invites everyone in the marketing community to join in the celebration of International Marketing Day. Share your stories, participate in events, and connect with fellow professionals to celebrate the vital role marketing plays in our lives.