Ferenc Hinora, the President of the HMA also expressed his thoughts about the cooperation: “The Hungarian Marketing Association is one of the most active professional communities in Hungary. Our mission is to present the changed roles of marketing and to strengthen its reputation. It is our important task to highlight that the power of marketing is most effective in creating business success and societal value when marketing is given a prominent strategic-, management- and business development role within organizations, going beyond its mere sales support function. In order to achieve these goals, we need education and the formation of opinions. For years, we have been looking for an international organization that represents the same values, an organization that is as ambitious and as committed as us to raising our profession to a higher level. EMC and its member organizations are definitely such partners, and we are looking forward to the joint work and the constant exchange of knowledge and experience. With this cooperation, we provide Hungarian professionals with an international professional community and a global flow of information.”