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  1. EMC Annual Forum – marketing needs you!

I’m pleased to say that our annual forum has become somewhat of a tradition – and rightly so. It affords us, and our marketing member associations, the opportunity to come together once a year to talk about all things marketing and professional development.

Known as the Forum, we first hosted the event in Amsterdam two years ago, and last year we took it to the UK’s Chartered Institute of Marketing near London.

The aim?

To bring together senior marketing professionals and CEOs from marketing membership associations across Europe, to share the very best of ideas and formulate our thoughts on how we can work together to promote marketing as a valued, and valuable, profession.

As we look ahead to this year’s event, which will be hosted in Hamburg this October, we wanted to take some time to tell you about what we hope to achieve.

Having carried out some research recently into what marketing will look like in 2020, we know that the stage is set for many challenges and opportunities for our marketing professionals over the years to come.

The aim of the research, which was conducted with over 285 individuals from companies across Switzerland, Germany and the UK, was to generate strategies to help deal with some of the challenges that marketing faces – and this will be the focus of our 2017 Forum.

Increasing individualisation in the delivery and communication of services, as well as new Internet-based applications (such as consumer generated content within Web 2.0), means that there is a growing level of uncertainty around what marketing will look like going forward.

One of the main reasons behind this uncertainty is apprehension about the effectiveness and efficiency of marketing strategies and tactics.

But how will we overcome this apprehension to embrace the challenges of marketing in 2020?

This year’s EMC Forum will explore how professional marketing bodies can work together to address these challenges, and how marketing communities can engage through content, to make the most of future opportunities.

We look forward to bringing you more about what we learn through hosting this event, but in the meantime, if you would like to find out more or you would like to take part, don’t hesitate to get in touch.

Marketing needs you!

Andrew Harvey, Chairman, European Marketing Confederation.