The 27th of May - International Day of Marketing
The European Marketing Confederation (EMC) has unanimously decided to designate the 27th of May as the International Day of Marketing. The day aims to highlight the importance of marketing in business and society and to promote pride in the marketing profession. The day is a celebration of marketing in a loud and bright way, welcoming members of the marketing community, colleagues, and partners around the world.
The 27th of May was chosen as the day to celebrate the marketing community because it was on this day in Chicago in 1931 that Philip Kotler was born - an American professor, a renowned marketing practitioner, and theoretician who has written more than 80 books and has had a huge impact on the development of marketing worldwide.
Thorough Selection Process
The selection process for the Lifetime Achievement Award by the European Marketing Confederation (EMC) involves a two-stage approach. Initially, EMC members are invited to nominate candidates they believe are deserving of the award. These nominations are then compiled into a shortlist, which is distributed to all EMC member countries for voting.
Different countries employ various methods for selecting their nominees, including public votes within the marketing community or decisions made by association boards.
Lifetime Achievement Award 2023
In 2023, the first recipient of the award was Philip Kotler
Lifetime Achievement Award 2024
The second recipient was Simon Sinek
"The evolution of marketing around the world has been an impressive journey, with many changes. Marketers have helped many new organizations to emerge and enabled change in old companies with centuries of history. They have changed societal attitudes and helped people communicate and find compromises. Today, in the context of digital transformation, we can explore our environment more than ever, analyze consumer and customer need in real time, and build relationships. The importance of marketing people is paramount. Let's recognize and appreciate this as we celebrate marketing on 27 May," says Ralf Strauss, Chairman of the Board of EMC.
For more information on the International Day of Marketing, including logos and key visuals visit the dedicated site, below link.