The European Marketing Agenda webinar hosts an open panel annually to foster insightful discussions on the European Marketing Agenda results. It brings together insights from CMOs, Heads of Marketing, VPs of Marketing, and Online Marketing leaders, engaging with a network of over 100,000 marketing professionals across Europe.
This year’s webinar featured an insightful discussion on the European Marketing Agenda 2025, based on 1,698 responses from European leaders and engaging with over 100,000 marketing professionals across Europe. We are delighted to invite our community to explore the outcomes of our latest study through this 70-minute webinar.
On February 4, 2025, EMC hosted the European Marketing Agenda 2025 Webinar, attracting over 900 participants—making it our most successful edition yet!
During the session, we explored the future of marketing and unveiled key findings from our annual study. Here are the top takeaways:
🔹 AI in Marketing Takes the Lead for 2025 – Once an emerging trend, AI is now the top priority for organizations. The big question: Are we truly ready for it?
🔹 AI is a powerful enabler, but human creativity remains irreplaceable. While AI is transforming the marketing landscape, let’s not become a “fool with a tool.” Marketers must allocate resources strategically and leverage AI to drive true digital business transformation.
🔹 Embracing experimentation is key to staying ahead. Organizations must foster a culture of "learning by doing" and adopt a growth mindset that embraces calculated risks and continuous innovation to drive long-term success.
