At EMC, we are dedicated to staying at the forefront of the ever-evolving landscape of marketing. Annually, we conduct the European Marketing Agenda (EMA), a comprehensive research initiative designed to gain valuable insights into the prevailing trends and challenges within the marketing domain across our participating member countries.
The European Marketing Confederation (EMC) has published the European Marketing Agenda 2026, a comprehensive report outlining how marketing and sales organizations must evolve to remain competitive in an era defined by artificial intelligence, accelerating markets, and rising customer expectations.
Based on insights from 1,876 senior marketing and sales leaders across Europe, Asia, and Africa, the report identifies a clear shift: competitive advantage is no longer built on scale or incremental optimization, but on speed, intelligence, and customer relevance.
