EMC Activities

EMC Key Annual Activities

  • Annual Forum
    EMC hosts an annual forum for marketing associations across Europe. In 2024, the forum took place on September 18th in Budapest, Hungary.
  • European Marketing Agenda (EMA)
    Each year, EMC conducts the EMA, a research initiative capturing trends and challenges in marketing across member countries.
  • International Marketing Day
    The EMC designates May 27th as International Marketing Day to celebrate and promote the impact of marketing on business and society globally.
  • European Marketer of the Year
    Through a transparent competition, EMC honors the most outstanding marketer among national marketing champions across Europe.
  • International Marketing Competencies (IMC)
    To uphold professional standards, EMC developed the IMC framework, outlining core marketing knowledge and skills, finalized in February 2022.