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  1. Professor Marc Logman

    Professor Marc Logman Part-time Professor at Leuven University, Belgium and Hasselt University, Belgium

Professor Logman has a PhD in applied economics and extensive experience in executive training. He is also the founder and managing director of Logical Management and has two part-time professor positions at Leuven and Hasselt Universities in Belgium.

He has written many international articles and received an International Award in 2008 from SAVE International for best paper on value engineering. He is also the author of several textbooks about Marketing Planning and Entrepreneurial Marketing.

Example Academic Group article: Getting inside the mind of the marketing managers

Selected publications:

  • (English textbook) Entrepreneurial marketing. A guide for startups and companies with growth ambitions
  • (Nl. talig boek) Marketing voor ondernemers. Een gids voor starters en bedrijven met groeiambities
  • (Nl.talig boek) Marketingplan. Een stapsgewijs model met checklists, tools en tips
  • Logman , M.(2007), Logical brand management in a dynamic context of growth and innovation, Journal of Product & Brand Management, Vol. 16, no. 4, 257-268.
  • Logman, M.(2008), Customer value as an ideation tool, Value World, 31 (1), Spring, 3-13 ( Save International Award Winning Paper)
  • Logman, M. (2008), Contextual intelligence and flexibility in today’s marketing environment. Marketing Intelligence and planning, Vol.25, No. 5, 508-520.
  • Logman, M. (2008), Understanding consumer’s cognitive maps in today’s complex environments, Innovative Marketing, 4 (3), 68-72.
  • Logman, M. (2009), The dynamics towards multiple strategic options: A conceptual approach, The open business journal, 2, 108-111
  • Logman, M. (2011), “Realism versus simplicity in strategic marketing planning: The impact of temporality”, Marketing Intelligence and Planning, 29 (7), 662-671.
  • Logman, M. (2011), Entrepreneurial Marketing. A guide for startups and potential growth companies, Garant/Coronet Books/Central Books.
  • Logman, M. (2012), Towards an abductive mode of thinking in management consultancy, International Journal of Business and management Tomorrow, Vol. 2, No. 1, 1-3
  • Logman, M. (2013), Limits to growing customer value: Being squeezed between the past and the future, Business Horizons, Volume 56, Issue 5, September–October, 655–664