European Marketing ConfederationEMC Menu
  1. Professor Gerrit van Bruggen Professor of Marketing at Rotterdam School of Management, Erasmus University.

Gerrit van Bruggen is a professor of Marketing at the Rotterdam School of Management, Erasmus University.

He studies the way marketing strategy and decision making can exploit the opportunities, which advances in information technology offer.

He has published articles in the premier academic research journals in both marketing (i.e., Marketing Science, Journal of Marketing, and Journal of Marketing Research) and information systems (i.e., Management Science, MIS Quarterly, and Information Systems Research).

He co-authored the book Marketing Management Support Systems with Berend Wierenga, which was published by Kluwer Academic Publishers.

He has been a visiting scholar at the The Smeal College of Business Administration, Pennsylvania State University and was ISBM (Institute for the Study of Business Markets) Distinguished Visiting Scholar at the same university.

Gerrit has also been active in a variety of administrative responsibilities (PhD director, Department Head, Dean of Faculty and Vice Dean) and is currently President of the European Marketing Academy (EMAC).