Dr. Árpád Papp-Váry, has been working in higher education for two decades and, according to the marketing communications magazine Kreatív, is "one of Hungary's most renowned marketing professors." He leads the Marketing Master's program at Budapest Business University (BGE). In addition, he directs the Marketing and Tourism program at the Doctoral School of Economics at the University of Sopron, and is a senior researcher at the Center for Economic Geography and Urban Marketing at John von Neumann University in Kecskemét.

Besides his work in higher education, he regularly advises companies on brand building and international market entry. He has been the Vice President of the Hungarian Marketing Association for four consecutive terms since 2013 and joined the EMC Board in 2023.