Carlos Sá began his academic career at IPAM where he remains today, as a specialist professor in Marketing and Advertising. With over 25 years of experience in the different components of marketing, especially in the education sector, at APPM he is responsible for supervising all initiatives and activities developed within the organization. Throughout his career, he has assumed several management positions which have given him leadership and team management skills. Among its areas of specialization, the creation and management of brands and reputation, vision, mission, identity and business structure, definition of  objectives, control and evaluation, planning and implementation of marketing strategies also stand out.