Before, he was the Senior Vice President at Volkswagen for large scale projects in Marketing & Sales, driving Digital Transformation across the entire Volkswagen group from a comprised business and IT perspective. Prior to that various roles within SAP, inc Global Vice President of Product Management for CRM Marketing, long-time CMO for SAP in Germany & Central Europe and Head of Corporate Development for SAP in Germany.

Before joining SAP, many years of experience in marketing and sales projects in management consulting with Gemini Consulting and the Cap Gemini Group. As a result of his work as management consultant and in-line management, he can look back on a diverse range of experiences in the areas of strategic planning, digital and marketing transformation, reorganization, new-product launches and IT implementations such as CRM. He is also the author of more than 60 publications in these subject areas. His most recent book is “Digital Transformation”.