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  1. Month: October 2018

  1. European Marketing Confederation turns 25 years … but the real journey is still in front of the European marketeers!

    The rapid advance of technology presents a host of challenges for today’s marketing professional. Even when a marketer has found a strategy that works, innovation and competition can cause a shift in the paradigm of their success. The proliferation and myriad of channels and interaction points meet increasing customer demands when it comes to individualized…