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  1. Month: January 2018

  1. 2018 – the year of the thriving marketing association?

    In our last blog, we explored the importance of marketing associations recognising the challenges that they face. This began with the need for self-reflection and, for some organisations, a requirement completely to transform organisational focus from cost, to value and impact. As we embark on 2018, what can marketing associations do to ensure not only…