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  1. Month: December 2017

  1. The importance of recognising and addressing our challenges

    There‚Äôs no doubt about it, the outlook for marketing professional bodies in the aftermath of the 2008 recession was pretty bleak. Corporate marketing budgets were slashed, salary increases were but a distant memory, and many marketing professionals faced the prospect of redundancy. As a result, additional costs for things such as professional memberships (often paid…