Tatiana is dean of the Higher School of Marketing and Business Development of the National Research University Higher School of Economics, professor at the Institute of Management Innovation of the National Research University Higher School of Economics. She is a recognized expert marketing & business development: market management, customer & product development, driving innovation. She has successfully implemented more than a hundred projects. Tatiana was the winner of the All-Russian contest “Man of the Year 97” in the “Careers – The success of the” Chamber of Commerce of the Russian Federation (tpprf.ru/en ). In 2009, she became one of the top 300 marketing specialists in Russia by the Russian Marketing Association. She was Vice-president of the Russian Association of Marketing in 2010- 2012. Since 2009, Tatiana directs the Center “Marketing Innovation” HSE.