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  1. Tag: marketing

  1. The rise of the ‘copycat’ marketer

    The term ‘marketing’ is a derivation of the Latin word, mercatus, meaning market-place or merchant, and it first appeared in dictionaries in the sixteenth century referring to the process of buying and selling at a market.   So, it’s safe to say that the art of marketing has been around for quite some time! During…

  2. Helping marketers learn through academic research

    We’ve discussed a lot in our blogs recently, the importance of standing up for the marketing profession and of constantly educating ourselves, in order to do our profession proud. But aside from the many (excellent) marketing courses that we provide to our marketing members, how else can we help to spark new ideas and share…

  3. Making marketing relevant again

    Marketing as a profession has suffered a great deal in recent years, and today’s marketing managers are often faced with a number of challenges. Not least that of how to stand out from the crowd within their businesses, to convince the board of the value of marketing so that they can once again leverage the…

  4. Putting marketing qualifications at the centre of career success

    Marketing has to be one of the fastest evolving working environments in the world. It is constantly changing and has to do so in response to its customers and the economic environment in which it operates. As a result, it plays a vital role within organisations – a role which is becoming increasingly recognised by…

  5. Delighted to welcome our newest member – Marketing Institute of Ireland

    We’re delighted to bring you news that the Marketing Institute of Ireland has recently taken up membership with the European Marketing Confederation (EMC). The Marketing Institute of Ireland is the professional representative body for marketing people in Ireland. It is a modern and forward-looking network of professionals which is now in its fifth decade, facilitating…

  6. Time to reflect on marketing profession in a turbulent Europe

    Marketing is, without doubt, one of most exciting professions. OK, so we may be a little biased but as the next generation of marketers comes to the table, let’s reflect on the profession as a whole across Europe – whether as a practitioner or academic. The reason we feel so strongly that marketing is an…

  7. A problem shared is a problem halved

    As marketers, we know that the one of the key aims of marketing is not only to be able to differentiate our offering from that of the competition, but to then be able to communicate this to our target audience too. However, as the marketing mix has grown to comprise ever more techniques, the ways…