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  1. The rise of the ‘copycat’ marketer

    The term ‘marketing’ is a derivation of the Latin word, mercatus, meaning market-place or merchant, and it first appeared in dictionaries in the sixteenth century referring to the process of buying and selling at a market.   So, it’s safe to say that the art of marketing has been around for quite some time! During…

  2. EMC Annual Forum – marketing needs you!

    I’m pleased to say that our annual forum has become somewhat of a tradition – and rightly so. It affords us, and our marketing member associations, the opportunity to come together once a year to talk about all things marketing and professional development. Known as the Forum, we first hosted the event in Amsterdam two years…

  3. Helping marketers learn through academic research

    We’ve discussed a lot in our blogs recently, the importance of standing up for the marketing profession and of constantly educating ourselves, in order to do our profession proud. But aside from the many (excellent) marketing courses that we provide to our marketing members, how else can we help to spark new ideas and share…

  4. Making marketing relevant again

    Marketing as a profession has suffered a great deal in recent years, and today’s marketing managers are often faced with a number of challenges. Not least that of how to stand out from the crowd within their businesses, to convince the board of the value of marketing so that they can once again leverage the…

  5. EMC – standing up for marketing

    As a pan-European organisation, we have a position on marketing and what we think it constitutes across Europe. But when it comes to a pan-European consensus, we need to decide whether or not we’re all talking about the same thing. Why is this important? In recent years, we’ve borne witness to the slow erosion of…

  6. EMC grows with addition of Lithuanian member, LiMA

    Following on from their attendance at our annual conference in the UK, we are pleased to welcome the Lithuanian Marketing Association (LiMA) as our latest member. Born out of the original Marketing Specialists Association (MSA), LiMA is the primary marketing association of Lithuania, and brings together marketing and communication professionals from across the country. Established…

  7. The benefit Vs value battle of attracting the millennial marketer

    We’ve discussed in recent blogs the need for marketing membership associations to be more creative in order to retain and grow their memberships, by adding more value than ever. Giving members the opportunity to network was no longer enough, and associations admitted that in the ‘good times’ too many freebies were given away – raising…

  8. What will marketing look like in 2020?

    The end of the decade may yet be three years away, but if 2016 is anything to go by, a lot could change between now and then. We thought that it would be interesting to see what marketing might look like as a profession, and what challenges marketers from across Europe might face in 2020.…

  9. Finding new members in a difficult economic market

    It goes without saying that the recession of 2008 had quite an impact on marketing membership associations across Europe. All of a sudden, companies that had paid their employees’ memberships for years, found that this was an area where they could make a quick cost saving. With wage freezes and the prospect of potential redundancy,…

  10. Putting marketing qualifications at the centre of career success

    Marketing has to be one of the fastest evolving working environments in the world. It is constantly changing and has to do so in response to its customers and the economic environment in which it operates. As a result, it plays a vital role within organisations – a role which is becoming increasingly recognised by…