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  1. Finding new members in a difficult economic market

    It goes without saying that the recession of 2008 had quite an impact on marketing membership associations across Europe. All of a sudden, companies that had paid their employees’ memberships for years, found that this was an area where they could make a quick cost saving. With wage freezes and the prospect of potential redundancy,…

  2. Putting marketing qualifications at the centre of career success

    Marketing has to be one of the fastest evolving working environments in the world. It is constantly changing and has to do so in response to its customers and the economic environment in which it operates. As a result, it plays a vital role within organisations – a role which is becoming increasingly recognised by…

  3. Delighted to welcome our newest member – Marketing Institute of Ireland

    We’re delighted to bring you news that the Marketing Institute of Ireland has recently taken up membership with the European Marketing Confederation (EMC). The Marketing Institute of Ireland is the professional representative body for marketing people in Ireland. It is a modern and forward-looking network of professionals which is now in its fifth decade, facilitating…

  4. Time to reflect on marketing profession in a turbulent Europe

    Marketing is, without doubt, one of most exciting professions. OK, so we may be a little biased but as the next generation of marketers comes to the table, let’s reflect on the profession as a whole across Europe – whether as a practitioner or academic. The reason we feel so strongly that marketing is an…

  5. A problem shared is a problem halved

    As marketers, we know that the one of the key aims of marketing is not only to be able to differentiate our offering from that of the competition, but to then be able to communicate this to our target audience too. However, as the marketing mix has grown to comprise ever more techniques, the ways…