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  1. Time to reflect on marketing profession in a turbulent Europe

    Marketing is, without doubt, one of most exciting professions. OK, so we may be a little biased but as the next generation of marketers comes to the table, let’s reflect on the profession as a whole across Europe – whether as a practitioner or academic. The reason we feel so strongly that marketing is an…

  2. A problem shared is a problem halved

    As marketers, we know that the one of the key aims of marketing is not only to be able to differentiate our offering from that of the competition, but to then be able to communicate this to our target audience too. However, as the marketing mix has grown to comprise ever more techniques, the ways…