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  1. 2018 – the year of the thriving marketing association?

    In our last blog, we explored the importance of marketing associations recognising the challenges that they face. This began with the need for self-reflection and, for some organisations, a requirement completely to transform organisational focus from cost, to value and impact. As we embark on 2018, what can marketing associations do to ensure not only…

  2. The importance of recognising and addressing our challenges

    There’s no doubt about it, the outlook for marketing professional bodies in the aftermath of the 2008 recession was pretty bleak. Corporate marketing budgets were slashed, salary increases were but a distant memory, and many marketing professionals faced the prospect of redundancy. As a result, additional costs for things such as professional memberships (often paid…

  3. EMC Board appoints next Chair

    We are pleased to announce the election of Uwe Tännler as Chair of the Board from 15 March 2018 for a period of two years. Uwe will succeed Andrew Harvey who will stand down in March, after leading the organisation through a period of growth focused on new strategic objectives. In the almost five years since his…

  4. Thank you for making our forum a success

    October saw us host our third annual forum event in Hamburg, Germany – home to marketing association member, Deutscher Marketing Verband (DMV). The event brought together senior marketing professionals and CEOs from marketing membership associations across including Malta, Germany, Finland, Iceland, Switzerland, Ireland, the UK and Lithuania, to name but a few. Taking place over…

  5. The rise of the ‘copycat’ marketer

    The term ‘marketing’ is a derivation of the Latin word, mercatus, meaning market-place or merchant, and it first appeared in dictionaries in the sixteenth century referring to the process of buying and selling at a market.   So, it’s safe to say that the art of marketing has been around for quite some time! During…

  6. EMC Annual Forum – marketing needs you!

    I’m pleased to say that our annual forum has become somewhat of a tradition – and rightly so. It affords us, and our marketing member associations, the opportunity to come together once a year to talk about all things marketing and professional development. Known as the Forum, we first hosted the event in Amsterdam two years…

  7. Helping marketers learn through academic research

    We’ve discussed a lot in our blogs recently, the importance of standing up for the marketing profession and of constantly educating ourselves, in order to do our profession proud. But aside from the many (excellent) marketing courses that we provide to our marketing members, how else can we help to spark new ideas and share…

  8. Making marketing relevant again

    Marketing as a profession has suffered a great deal in recent years, and today’s marketing managers are often faced with a number of challenges. Not least that of how to stand out from the crowd within their businesses, to convince the board of the value of marketing so that they can once again leverage the…

  9. EMC – standing up for marketing

    As a pan-European organisation, we have a position on marketing and what we think it constitutes across Europe. But when it comes to a pan-European consensus, we need to decide whether or not we’re all talking about the same thing. Why is this important? In recent years, we’ve borne witness to the slow erosion of…

  10. EMC grows with addition of Lithuanian member, LiMA

    Following on from their attendance at our annual conference in the UK, we are pleased to welcome the Lithuanian Marketing Association (LiMA) as our latest member. Born out of the original Marketing Specialists Association (MSA), LiMA is the primary marketing association of Lithuania, and brings together marketing and communication professionals from across the country. Established…