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  1. European Marketing Confederation turns 25 years … but the real journey is still in front of the European marketeers!

    The rapid advance of technology presents a host of challenges for today’s marketing professional. Even when a marketer has found a strategy that works, innovation and competition can cause a shift in the paradigm of their success. The proliferation and myriad of channels and interaction points meet increasing customer demands when it comes to individualized…

  2. Getting the most out of automation

    With marketing spend predicted to more than double for marketing automation platforms by 2023[1], we take a look at what it is and how to get the most out of it.   Marketing automation is the technology which allows organisations to improve engagement with their brand, whilst increasing business efficiency for the benefit of their…

  3. AI – what is it and are we ethically prepared?

    Use of artificial intelligence (AI) in marketing isn’t a new phenomenon with over half of marketers in the UK currently using it[1] (51%), and 27% expecting to deploy AI technology in 2019. Indeed, PwC predicts that use of AI could add $15.7 trillion to the global economy by 2030[2], so it’s a tool that marketers…

  4. Why is marketing important and what role does the marketing association play?

    Marketing is one of the most important things that a business can do to develop and grow. The practice of marketing goes back millennia, having first appeared in dictionaries in the sixteenth century. Since then, marketing – both as a concept and in practice – has developed a great deal as Western economies industrialised and branded…

  5. Creating a recipe for success through governance

    At our last marketing forum in Hamburg, Tom Trainor, Chief Executive of the Marketing Institute of Ireland and EMC board member, spoke to our members about his perspective on governance for businesses. Speaking at the start of his presentation, he commented: “We are all in business and sell to survive, and that includes membership associations…

  6. Content and technology – the king and queen of marketing for 2018

    At our last annual forum in Hamburg, we brought together marketing membership associations from across Europe to discuss a variety of opportunities and threats to marketing as we look ahead to 2020.   As part of this, one of the biggest opportunities for marketing associations, and the wider marketing sector, was recognised as being that…

  7. Marketing: making it to the hallowed boardroom

    Ask any marketing director what one of the biggest challenges they face is, and they will tell you that it’s their ability to get marketing a voice at the board table. Indeed, the lack of marketing presence in the boardroom has become the well-known “malaise of the marketing profession”[1], according to Professor Malcolm McDonald, Emeritus…

  8. 2018 – the year of the thriving marketing association?

    In our last blog, we explored the importance of marketing associations recognising the challenges that they face. This began with the need for self-reflection and, for some organisations, a requirement completely to transform organisational focus from cost, to value and impact. As we embark on 2018, what can marketing associations do to ensure not only…

  9. The importance of recognising and addressing our challenges

    There’s no doubt about it, the outlook for marketing professional bodies in the aftermath of the 2008 recession was pretty bleak. Corporate marketing budgets were slashed, salary increases were but a distant memory, and many marketing professionals faced the prospect of redundancy. As a result, additional costs for things such as professional memberships (often paid…

  10. EMC Board appoints next Chair

    We are pleased to announce the election of Uwe Tännler as Chair of the Board from 15 March 2018 for a period of two years. Uwe will succeed Andrew Harvey who will stand down in March, after leading the organisation through a period of growth focused on new strategic objectives. In the almost five years since his…