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  1. Making marketing relevant again

    Marketing as a profession has suffered a great deal in recent years, and today’s marketing managers are often faced with a number of challenges. Not least that of how to stand out from the crowd within their businesses, to convince the board of the value of marketing so that they can once again leverage the…

  2. EMC – standing up for marketing

    As a pan-European organisation, we have a position on marketing and what we think it constitutes across Europe. But when it comes to a pan-European consensus, we need to decide whether or not we’re all talking about the same thing. Why is this important? In recent years, we’ve borne witness to the slow erosion of…

  3. EMC grows with addition of Lithuanian member, LiMA

    Following on from their attendance at our annual conference in the UK, we are pleased to welcome the Lithuanian Marketing Association (LiMA) as our latest member. Born out of the original Marketing Specialists Association (MSA), LiMA is the primary marketing association of Lithuania, and brings together marketing and communication professionals from across the country. Established…

  4. The benefit Vs value battle of attracting the millennial marketer

    We’ve discussed in recent blogs the need for marketing membership associations to be more creative in order to retain and grow their memberships, by adding more value than ever. Giving members the opportunity to network was no longer enough, and associations admitted that in the ‘good times’ too many freebies were given away – raising…

  5. What will marketing look like in 2020?

    The end of the decade may yet be three years away, but if 2016 is anything to go by, a lot could change between now and then. We thought that it would be interesting to see what marketing might look like as a profession, and what challenges marketers from across Europe might face in 2020.…

  6. Finding new members in a difficult economic market

    It goes without saying that the recession of 2008 had quite an impact on marketing membership associations across Europe. All of a sudden, companies that had paid their employees’ memberships for years, found that this was an area where they could make a quick cost saving. With wage freezes and the prospect of potential redundancy,…

  7. Putting marketing qualifications at the centre of career success

    Marketing has to be one of the fastest evolving working environments in the world. It is constantly changing and has to do so in response to its customers and the economic environment in which it operates. As a result, it plays a vital role within organisations – a role which is becoming increasingly recognised by…

  8. Delighted to welcome our newest member – Marketing Institute of Ireland

    We’re delighted to bring you news that the Marketing Institute of Ireland has recently taken up membership with the European Marketing Confederation (EMC). The Marketing Institute of Ireland is the professional representative body for marketing people in Ireland. It is a modern and forward-looking network of professionals which is now in its fifth decade, facilitating…

  9. Time to reflect on marketing profession in a turbulent Europe

    Marketing is, without doubt, one of most exciting professions. OK, so we may be a little biased but as the next generation of marketers comes to the table, let’s reflect on the profession as a whole across Europe – whether as a practitioner or academic. The reason we feel so strongly that marketing is an…

  10. A problem shared is a problem halved

    As marketers, we know that the one of the key aims of marketing is not only to be able to differentiate our offering from that of the competition, but to then be able to communicate this to our target audience too. However, as the marketing mix has grown to comprise ever more techniques, the ways…