The rapid advance of technology presents a host of challenges for today’s marketing professional. Even when a marketer has found a strategy that works, innovation and competition can cause a shift in the paradigm of their success. The proliferation and myriad of channels and interaction points meet increasing customer demands when it comes to individualized services and products, cross-functional teamwork and a consistent customer experience in every single customer interaction.
The European Marketing Confederation (EMC) is the largest marketing membership organisation across Europe, representing marketing, sales and communication associations across Europe, and beyond – with more than 1.500.000 marketing professionals across Europe. It works with marketing member associations across Europe, to share best practice in marketing, sales and communication, monitoring the latest developments in the profession, help to further expand knowledge and helping marketers to expand their networks.
“The journey has just begun, European marketeers are confronted with a backload of topics, while many of them in parallel are stretched with existing budgets and reduced headcounts.”, says Uwe Tännler, Chair of EMC.
In this vein, EMC supports national marketing associations such as NIMA (Netherlands), CIM (UK), SwissMarketing (Switzerland), MiM (Malta), HSE Moscow (Russia), LiMA (Lithuania) or DMV (German Marketing Association) on topic fields such as certification of professional marketing education, providing first-hand insights into latest market trends based upon pan-European studies, and the professional membership management for the last quarter of the century. With regard to training and certification for a systematic competence development, The European Marketing Confederation Qualification and Certification Framework (EMCQ) gives marketers the opportunity to achieve accredited qualifications that are recognized throughout Europe.
Topic areas include marketing automation, the marketing organization of the future, innovative use cases in marketing leveraging blockchain or artificial intelligence or the battle for customer data and platform businesses.