Professor Jordaan has a PhD Marketing Management and is currently professor and Head of the Department of Marketing Management at the University of Pretoria in South Africa.
Yolanda was the first academic to receive a reward from the South African direct marketing industry for her contribution to marketing education in South Africa. She is one of the founding members of the South African Consumer Satisfaction Index which was launched in South Africa in September 2012.
Yolanda has lectured at universities in the United States, Australia and the Netherlands. She is a recipient of the Mellon Foundation Award for research excellence. The university has also honoured her with an exceptional young researcher award and a Laureate Award for education innovation.
Her current research interests comprise; information privacy, services marketing, relationship marketing, consumer behaviour and higher education marketing.
Example Academic Group article: Do brands actually contribute to firm performance?
- Jordaan, Y & Miltgen, C. Antecedents and consequences of users’ attitudes towards Online Social Networking Sites advertising.
Wiese, M & Jordaan, Y. Discriminatory choice factors in university selection: A South African perspective on gender groups.
- Jordaan, Y & Lubbe, S. Elements of internal marketing as predictors of employee satisfaction.
- Jordaan, Y & Wiese, PB. Customer satisfaction and product utilisation in business banking
- Jordaan, Y, Ehlers, L & Grove, JM. 2011. Advertising credibility across media channels: perceptions of Generation Y consumers. Communicare, 30(1):1-20.
- Holtzhausen, T, Jordaan, Y & North, EJ. 2011. The portrayal of women in South African television commercials. Southern African Business Review, 15(3):167-183.
- Wiese, M, Jordaan, Y & Van Heerden, CH. 2010. Differences in communication channels’ usefulness as experienced by gender and ethnic groups during their university selection process. Communicatio, 36(1):112-129.
- Jordaan, Y. 2009. The role of higher education and industry in supporting career goals and decision-making. Industry and Higher Education, 23(5):379-390.
- Wiese, M, Jordaan, Y & Van Heerden, CH. 2009. Communicating to prospective students through appropriate information sources: a comparative study between selected higher education institutions. Communicare, 28(1):68-88.
- Jordaan, Y & Ehlers, L. 2009. Young adult consumers’ media usage and online purchase likelihood.
- Journal of Family Ecology and Consumer Sciences, Vol 37:24-34.
- Jordaan, Y. 2007. Information privacy issues: implications for direct marketing.International Journal of Retailing and Marketing, 3(1):42-53.
- Jordaan, Y. 2007. Privacy concerns and protective behaviours of victims of information privacy violations. South African Journal of Economic and Management Sciences, 10(3):348-356.
- Dolnicar, S and Jordaan, Y. 2007. A Market-Oriented Approach to Responsibly Managing Information Privacy Concerns in Direct Marketing. Journal of Advertising, 36(2):123-149.
- Dolnicar, S and Jordaan, Y. 2006. Protecting Consumer Privacy in the Company’s Best Interest. Australasian Marketing Journal, 14(1):39-61.
- Jordaan, Y and Jordaan, AC. 2004. Communicating the protection of information privacy. Communicare, 23(1):137-148.
- Jordaan, Y. 2004. Exploring and validating consumer information privacy concerns. Management Dynamics, 13(2):2-12.