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  1. Month: June 2018

  1. AI – what is it and are we ethically prepared?

    Use of artificial intelligence (AI) in marketing isn’t a new phenomenon with over half of marketers in the UK currently using it[1] (51%), and 27% expecting to deploy AI technology in 2019. Indeed, PwC predicts that use of AI could add $15.7 trillion to the global economy by 2030[2], so it’s a tool that marketers…