European Marketing ConfederationEMC Menu
  1. Month: May 2018

  1. Why is marketing important and what role does the marketing association play?

    Marketing is one of the most important things that a business can do to develop and grow. The practice of marketing goes back millennia, having first appeared in dictionaries in the sixteenth century. Since then, marketing – both as a concept and in practice – has developed a great deal as Western economies industrialised and branded…