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  1. Month: October 2017

  1. The rise of the ‘copycat’ marketer

    The term ‘marketing’ is a derivation of the Latin word, mercatus, meaning market-place or merchant, and it first appeared in dictionaries in the sixteenth century referring to the process of buying and selling at a market.   So, it’s safe to say that the art of marketing has been around for quite some time! During…