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  1. Month: October 2017

  1. Thank you for making our forum a success

    October saw us host our third annual forum event in Hamburg, Germany – home to marketing association member, Deutscher Marketing Verband (DMV). The event brought together senior marketing professionals and CEOs from marketing membership associations across including Malta, Germany, Finland, Iceland, Switzerland, Ireland, the UK and Lithuania, to name but a few. Taking place over…

  2. The rise of the ‘copycat’ marketer

    The term ‘marketing’ is a derivation of the Latin word, mercatus, meaning market-place or merchant, and it first appeared in dictionaries in the sixteenth century referring to the process of buying and selling at a market.   So, it’s safe to say that the art of marketing has been around for quite some time! During…