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  1. Month: January 2017

  1. Finding new members in a difficult economic market

    It goes without saying that the recession of 2008 had quite an impact on marketing membership associations across Europe. All of a sudden, companies that had paid their employees’ memberships for years, found that this was an area where they could make a quick cost saving. With wage freezes and the prospect of potential redundancy,…

  2. Putting marketing qualifications at the centre of career success

    Marketing has to be one of the fastest evolving working environments in the world. It is constantly changing and has to do so in response to its customers and the economic environment in which it operates. As a result, it plays a vital role within organisations – a role which is becoming increasingly recognised by…