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Finland Joins EMC

EMC are very happy to welcome on board MARK, The Finnish Marketing Association as an affiliate member. MARK was founded in 1928 (as an ”ad men’s club”). It is an association with around 2.500 individuals as members. MARK also works in co-operation with other partner companies.

MARK’s mission is to grow the marketing knowledge and knowhow in Finland. It aims to encourage and inspire Finns to use responsible and effective marketing and therefore boost profits. It is also an active network for anyone or any organization that is ambitious, interested to learn about and keep abreast of new developments within the marketing sector.

MARK arranges about 100 seminars and events yearly. In addition it publishes weekly newsletters to its members and blog articles on its website and on the site of a marketing journal “Marketing and Advertising”.

Deutsch

European Alliance of Marketing Associations - German Marketing Association now a member of the European Marketing Confederation (EMC)

The German Marketing Association (DMV) is now a member of the European Marketing Confederation (EMC). The EMC is the umbrella federation of the leading marketing, sales and communications organizations throughout Europe.

Other members include Swiss Marketing with approximately 4,500 members and the Chartered Institute of Marketing (CIM) in Britain with about 34,000 members worldwide.

The DMV and its 14,000 members gain with membership:

  • Access to an exchange of knowledge across Europe and to additional best practice examples from the fields of marketing, sales, service and communication;
  • Access to a wide academic network, including training and certification;.
  • Member access to pan-European qualifications;
  • the opportunity to participate in exclusive conferences and seminars in Europe;
  • Increases the quality of the marketing of its members through knowledge transfer and the sharing of experiences.

For Andrew Harvey, president of EMC, the accession of DMV is an important step for further development in Europe: "I am very pleased that we have gained a strong marketing association partner in the German Marketing Association, which enriches the network of EMC and bring enormous knowledge and experience to EMC.”

Even from the perspective of Prof. Ralf Strauss, President of the German Marketing Association, membership of EMC opens many more options for the German Marketing Association, the Marketing Clubs and for individual members as well: "Our membership of EMC opens up access and profitable exchange with European partners on all issues in the field of marketing, sales and service, additional admission to high-profile pan-European events and the option really to develop training, research and innovation projects."

One of the first activities will be a pan-European study on the subject "Marketing 2020" in which marketing management and marketing boards throughout Europe will be interviewed. The study release is planned in the spring of 2016. With immediate effect, Prof. Strauss becomes a member of the Board of the European Marketing Confederation.

English

Europäische Allianz der Marketing-Verbände - Deutscher Marketing Verband ab sofort Mitglied in der European Marketing Confederation (EMC)

Der Deutsche Marketing Verband e.V. (DMV) ist ab sofort Mitglied in der European Marketing Confederation (EMC). Die EMC ist die Vereinigung der größten Marketing-, Vertriebs- und Kommunikationsverbände in ganz Europa.

Hierzu gehört u.a. auch SwissMarketing mit ca. 4.500 Mitgliedern oder das Chartered Institute of Marketing (CIM) in Großbritannien mit insgesamt ca. 34.000 Mitgliedern weltweit.

Der DMV mit seinen insgesamt 14.000 Mitgliedern erhält auf diesem Weg:

  • den Zugang zu einem Wissensaustausch in ganz Europa und damit Zugang zu weiteren Best Practice-Beispielen aus den Bereichen Marketing, Vertrieb, Service und Kommunikation;
  • Zugang zu einem riesigen akademischen Netzwerk, inkl. Ausbildung und Zertifizierung;
  • eröffnet so seinen Mitgliedern einen Zugang zu europaweiten Qualifizierungen;
  • hat die Möglichkeit, an exklusiven Konferenzen und Seminaren in Europa teilzunehmen;
  • steigert die Qualität des Marketings seiner Mitglieder durch Wissenstransfer und das Teilen von Erfahrungen.

Für Andrew Harvey, President des EMC, ist der Beitritt des DMV ein entscheidender Meilenstein für die weitere Entwicklung in Europa: „Ich freue mich sehr, dass wir mit dem Deutschen Marketing Verband einen starken Marketing-Verbandspartner gewinnen konnten, der das Netzwerk des EMC bereichert und einen enormen Wissens- und Erfahrungszuwachs für den EMC bedeutet“.

Auch aus der Sicht von Prof. Ralf Strauß, Präsident des Deutschen Marketing Verbands eröffnet der Beitritt in den EMC viele weitere Optionen für den Deutschen Marketing Verband, die Marketing-Clubs, als auch das einzelne Mitglied:

„Die Mitgliedschaft im EMC eröffnet den Zugang und gewinnbringenden Austausch mit europäischen Partnern in allen Fragen im Umfeld von Marketing, Vertrieb und Service, den Zugang zu hochkarätigen gesamteuropäischen Veranstaltungen, als auch die Option, mit geballter Kraft Weiterbildungs-, Forschungs- und Innovationsprojekte anzuschieben.“

Eine der ersten gemeinsamen Aktivitäten wird eine Pan-Europäische Studie zum Thema „Marketing 2020“ sein, für die in ganz Europa Marketingleiter und -vorstände befragt werden und die im Frühjahr 2016 erscheinen wird. Mit sofortiger Wirkung ist Prof. Strauß Mitglied im Board der European Marketing Confederation.

About EMC

The European Marketing Confederation (EMC) is one of Europe’s largest marketing membership organisations, representing marketing, sales and communication associations across Europe, and beyond. 

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Membership Benefits

EMC works with marketing member associations across Europe, to share best practice in marketing, sales and communication, monitoring the latest developments in the profession, and helping marketers to expand their networks. 

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European Marketing Qualifications

The European Marketing Confederation Qualification and Certification Framework (EMCQ) gives marketers the opportunity to achieve accredited qualifications that are recognised throughout Europe.   

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